Texts, tweets, blogs, and posts on the social networking site – the volume of data is so-called as unstructured data, which so far exceeds than of organized data.
There are nearly 14 billion years ago, the “big bang” gave birth to the universe we know today and the same type of phenomenon could happen in the business world with the digitization of the economy. In this economy; in the process of change, it is no longer processes essential mechanism for creating value, but the data.
Now, after years of IT investment, companies are sitting on top of a mountain called structured data, that is to say, stored in databases. They can combine this vast amount of information from the production, marketing, sales, or finance transactions with suppliers, customers, or partners. So the first thing which draws an attention is profiting from the operation of such data also revealing hidden knowledge about their customers, products and business activities.